Alankar is one of the well known names in Gold business with its famous logo the chimpanze in executive suit as the main crowd puller. This golden dream-maker of Golden art in jewels and ornaments was started by Mr. T.V. Prameshwaran at Alleppey in 1910.

Right from the beginning Alankar was a market leader of golden class in quality which helped Alankar to grow very fast and start new sales centres at major towns of the state. Its no.1 position in craftmanship and quality gave it a trust worthy status in the minds of common man. Mr. T.V.Prameshwarn became the 1st president of Gold merchants association.

The tradition in gold business was taken over by Mr. Champaka Mani the son of Mr. T.V. Prameshwarn under whose able guidence and skill, the firm grew steadfast. Alankar has its branches at Thiruvalla, Chenganoor besides Alleppey.